SCOTTSDALE, Feb. 11, 2016–LIAT, The Caribbean Airline, has partnered for the first time with Discover the World to help the carrier reach key offline markets.
“We are very pleased to be working with Discover the World and look forward to growing our customer base and extending our presence into new markets,” said David Evans, CEO of LIAT. “Discover the World becomes part of the LIAT team, representing us at key events, growing our sales channels and creating awareness of the LIAT brand.”
“LIAT doesn’t currently have representation in the UK, Europe, USA and Canada where a lot of interline passengers and potential passengers are based,” added Evans. “This partnership offers an opportunity for us to grow our awareness and presence.”
Ian Murray, Discover’s vice president EWEA said, “We will be representing LIAT in 47 countries, where we will be responsible for raising the number of passengers traveling between the islands onto LIAT’s network. By using our field sales expertise with digital marketing, we will increase brand awareness and drive more customers.”
Founded in 1956, LIAT is celebrating its 60th anniversary this year. LIAT connects the islands throughout the eastern and southern Caribbean, from Puerto Rico to Guyana.
About Discover the World
Discover the World has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of more than 90 clients utilizing its sales, marketing and business process outsourcing services. Discover the World remains a dominant innovator for the travel industry.
LIAT, The Caribbean Airline, operates a modern fleet of ATR 42 and ATR 72 aircraft across a regional network of 18 destinations. It is owned by regional shareholders, with the majority being the governments of Barbados, Antigua & Barbuda and St. Vincent & the Grenadines. More information about LIAT may be found at www.liat.com.
LIAT’s 18 Destinations:
Anguilla – Antigua – Barbados – Dominica – Grenada – Guadeloupe – Guyana – Martinique – Nevis – Puerto Rico – St Croix – St Kitts – St Lucia – St Maarten – St Thomas – St Vincent – Tortola – Trinidad