Discover the WorldHard Rock Hotels


By December 2, 2014 No Comments

Hard Rock Hotel All-Inclusive Collection Increases Scandinavian Sales with Discover the World 

SCOTTSDALE, AZ—Dec. 2, 2014–Hard Rock Hotel All-Inclusive Collection, internationally recognized as one of the world’s coolest luxury hotel chains, is planning an expansion in Scandinavia with a new partnership by Discover the World.  Discover was chosen to increase the number of hotel guests at the four Hard Rock Hotel All Inclusive Collection in Punta Cana, Cancun, Vallarta and Riviera Maya. In 2016, the new 600 room property, Hard Rock Hotel Los Cabos, situated in Cabo San Lucas, Mexico, will be added to the portfolio.

Arturo Cruz Lopez, corporate director of sales, Hard Rock Hotel All-Inclusive Collection in Europe and Asia said, We want to strengthen our position as the first choice for Scandinavian leisure travelers and golfers, focusing on the unique and authentic spirit we deliver. Just as rock ‘n’ roll spread through the world with a sound that blended cultures and drew fans from all walks of life, Hard Rock Hotels has covered the globe with hotels that promise so much more than a place to stay. We embrace the attitudes, cultures and charisma of each location, and bring an energy you can’t find anywhere else but Hard Rock Hotels.”

“Attracting more hotel guests from Scandinavia is a key target for us,” continued Lopez. “Scandinavians are amongst the most frequent leisure travelers worldwide, and we are confident this audience will embrace our locations in Mexico and the Dominican Republic, once they get acquainted with the unique values we are so dedicated to deliver.”

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels& Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most desirable resort destinations, as well as urban gateway cities. The dynamic properties cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable accommodations, whether for business or leisure travel, and who connect with the authentic and powerful Hard Rock vibe.

For more information about Discover the World, visit or call +1 480 707 5566 or +44 203 598 8030.


About Discover the World

Discover the World has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of more than 80 clients utilizing its sales, marketing and business process outsourcing services, Discover the World remains a dominant innovator for the travel industry.

About Hard Rock International

With a total of 186 venues in 57 countries, including 142 cafes, 20 hotels and nine casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna and Marseille. New Hard Rock Hotel projects include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit

About All Inclusive Collection

The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first All-Inclusive Hard Rock Hotel) and three Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Riviera Maya. These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International.

RCD Resorts exclusively contracts the All-Inclusive Collection for the sales and marketing of its All-inclusive Hard Rock Hotels. Led by CEO Bernard Wyss, the All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation experience, and has expanded its portfolio into Mexico and the Caribbean

with new luxury properties that continue to shift the sands of All-Inclusive. For additional information, visit

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